Denim is a way of life
Like food and water, it's fair to say that denim is considered a wardrobe staple to most people around the world. Love or hate the variations in denim pieces that we have observed over time, no one can deny that this iconic fabric has come a long way since its early days… Back in the 1800s the use of denim slowly became more widespread with the help of Levi Strauss jeans, originally designed to meet the pleas for togs capable of withstanding a hard day's grind out in the fields from the Deep South farmer Joes. Oh, how time has changed….
Yes, denim has defied most fashion convention and over time has successfully transitioned from being regarding as manual labour uniform to being appropriate for just about any occasion. Gone are the days of denim being the outfit faux pas at swanky nightclubs and restaurants. And it has long since changed the opinion of the office naysayers who used to turn their noses up to any form of denim being worn on casual Fridays.
The everyday symbol of style
You can dress it up, dress it down, wear it loose, fitted or oversized. Adaptable in texture, its equally appealing when worn lightweight or stiff, with cuts from the feminine to the more sharp masculine edges. It is footwear, beachwear, crop tops, bralets and shirts… Skirts and dresses long or short, bags, hats and belts.... Indigo and blue hues are the tones that first spring to mind when thinking anything denim, but its charm isn’t lost when dyed to shades of black, grey marl, orange, scarlet or pink… It’s loved when it’s aged with frayed hems… Coveted for its statement look appeal when given sharp edges, unconventional cuts and even used for suits! Denim as a fabric is what Kate Moss is to the fashion world – the chameleon, ever changing yet timeless at the same time. The girl next door destined to be a supermodel. The sheer versatility in how denim can be worn by men, women and children of all ages has ensured it's not only stood the test of time, but earned its rightful place in the fashion hall of fame.
Love is like denim, it's always in
Ok, so it’s clear to see we’re proud of our denim obsession…..Truly, madly, deeply… And we’re not the only ones…. It’s come at no suprise that denim has had yet another 'revival', evidenced in its appearance on the catwalks of many top fashion houses, making it a key trend for SS17.
But just how the fashion pack wearing it this time around, you ask? Well we've listed the most influential fashion trends of 2017, not to be missed by any fashionista worth her weight in Louboutins.
Like a good bottle of wine, denim just gets better with age while adding another layer of charm in the process. Denim tops and outerwear should be frayed and hemlines distressed adding to a feminine yet casual edge.
White is a key colour this season as noted on the catwalks of London, Paris, New York and Milan. Denim jeans - whether worn as hipsters that give your posterior a figure hugging fit while accentuating the hips, or rocked as mom jeans (both key styles for jeans right now) should be brilliant white or vibrant in colour. Think pinks, yellows and pastel hues and light, fresh tones that remind you of summer holidays and the hedonistic beach parties of Ibiza, St Tropez and Miami.
Indigo denim with attitude. Another look to denim this season is the bleach effect. While bleaching pieces may be precise, it will always appear haphazard in position to the untrained eye. Seen around frayed hemlines and cut-outs and on vintage jeans, mini skirts and elongated jackets, the resurgence of bleaching gives quintessentially casual indigo pieces a revamped yet unique edge.
Jacked and dresses also take on an oversized yet boyish and familiar feel, reminiscent of that feeling felt when you first discovered 'that' comfy t-shirt in your boyfriend's wardrobe which you then claimed as your own.
Standout denim this season will take the form of adaptations to high waisted vintage shorts and jeans using creative patterns in embroidery and embellishment that sparkle and add introduce variation in colour. Skirts will be adorned with sequins, and jackets with soft stitching of refreshing floral and feminine shapes.